New Trends in Print Advertising

In this electronic age many advertisers are taking advantage of the internet and mobile messaging services. Any time we access a webpage on the internet, chances are good that there will be an ad on it. Mail services scan their subscribers' emails and send advertisements geared to their interests and even chat rooms have ads present. A person can barely walk by a store without receiving an advertisement on their cell phone. In fact, we are bombarded with electronic advertisements on an almost constant basis unless we turn off our smart phones and computers!

So where does this leave Video booklet advertising? When 89% of businesses use text and multimedia messaging to reach potential customers, you might think that print advertising has little chance of attracting new business or keeping clientele loyal but you would be wrong. Research shows that people are becoming saturated with electronic advertising and more often than not they will ignore it. It is no longer the novelty it used to be.

Because print ads are less prevalent than they used to be, people tend to pay more attention to them. They, rather than electronic ads, are the novelty especially if they have eye-catching graphics and a short and powerful message. This does not mean you can ignore the overwhelming presence of technology, though. Getting people into your business is just the first step in acquiring their loyal patronage. Once they step into your business or store it is a smart idea to be able to allow them to pay via their cell phones linked to their debit and/or credit card. Using the time-honored method of print advertising and combining it with new technology is a smart way to attract new business and earn customer loyalty.

Print ads can reach a more focused group of consumers, especially if you place an ad in an industry specific publication such as a fashion or technical magazine. But what if you are a small business with a limited advertising budget? Creating your own print ads is a smart move, especially since you can distribute them in a targeted area that needs and wants your services or products. You can include a coupon, either one to cut out or to scan on a smart phone, offer discounts, or draw people in with free product samples or premium gifts.

In spite of doing business on the internet for more than a decade (or perhaps because of it), people still trust print media more than the internet. People lend more credibility to print media than other forms of communication. They can see an ad on their cell phone and forget about it in a few seconds but when it comes printed in their physical mailbox they will read it. They may put it aside and it will be around their house for weeks, if not months. Seeing an offer on an attractive mailer will usually bring a person into your store at a higher rate than a banner ad on a site that they may or may not surf to. You can target specific age groups and neighborhoods with Video booklet advertisements; you can publish a small newsletter with relevant articles to attract new clients and duplicate that publication on your blog.

How to Gift Wrap For Special Occasion Using Tissue Paper

Most of the products that we buy and use on daily basis are wrapped. Indeed, wrapping is so important that is has become a source of employment for many people. It all starts with the person who designs the wrapper, the person who designs and selects the appropriate materials, and the person who designs and produces the appropriate shape of the wrapping material, to the person who will plan for disposing of the wrapping material.

While wrapping of products is done for various health and safety purposes, wrapping for gifts is not just about the two reasons. It has more to do with being sensitive to the needs of the occasion and conforming to the traditions. While the wrapping for a gift may provide the benefits of preventing micro-organisms from getting into the product and therefore improving the hygiene and healthy living, it has more significance in social reasons.

Gift wrapping for an occasion has been made easier with the use of tissue paper. This is because most of the wrapping materials can be manipulated to fit the occasion.

Below are some things to consider when planning to gift wrap with tissue paper.

Know the colors of the event: For those who are educated on use of colors, one of the most embarrassing things is to realize that your gift wrapper looks out of place. This may sound strange for anyone with the limited knowledge on colors and significance. I would urge you to read more from the websites on colors and their significance. With knowledge on what each color means, you should be able to decide what gift wrapping tissue paper that you will choose. Take for example, if you are attending a birth day event, you would need to use a gift wrapper tissue paper that is blue or has tinge of blue if it is a baby boy. While is it is a baby girl, a color of pink or shades of it would be best.

Environment friendly: As the world grapples with the challenge of having a Copenhagen agreement that would help in preventing more depletion of the ozone layer, you can participate in a small way by buying tissue paper that is made from recycled paper. Whether gift wrapper is made from a recycled paper or not can be identified from the manufacture information. If you consider that it would take several tree pulps to make a roll of paper, then it pays to be hesitant about buying from paper that is not recycled. This does not mean that the quality of the product would be any less. But if you consider the saving that you make to the environment, and then you know that it is worthwhile to buy a recycled gift wrapper.

Cost: Most important is that you do not want your gift wrapping tissue paper to be more expensive than the gift. After all, it is just a gift wrapper. You would not use it for any other purpose. Its importance may end as soon as the gift has been opened. Therefore consider putting more money into the gift itself rather than the gift wrapping tissue paper. Again, be careful not to overlook the significance of the gift wrapper. Much of acceptance or rejection of a gift begins from the looks of the gift wrapper. Reusable gift wrapper: This is of benefit to the person you are sending the gift and to the environment. It can be in form of a container that can be reused for other purposes such as being a lunch box.china printing

The Importance of Gift Packaging

People love receiving gifts but the most important part of presenting a gift is by packaging it attractively so that it can look good and elicit delightful

comments from the receiver. This is because appearance is valued greatly.

Actually that is what makes the act of giving gifts rewarding and satisfying. What it means is that outward beauty and appearance adds value to things, and

that is why people go to great lengths to package items appropriately and beautifully.china printing

For example, don't present coffee to a person just as it is; take time and prepare a gift box for the coffee. The person receiving it will know that you

regard them highly and your gift to them will have added value in their eyes.

A gift box can be kept by the person receiving it as a memento or for memory sake. The box will carry sweet memories of your kind gesture to the person you

offered it to. These days, there are such beautiful boxes that come in all shapes, colors and designs so you are spoil for choice.

Gift boxes for coffee are custom made according to the different coffee flavors that exists, and they can be engraved with name or initials of the receiver,

to give it a higher personal touch. These can work very well during seasonal celebrations, or for special occasions. Have engraved custom made boxes to

package gifts for weddings, birthdays, valentines, Christmas or house-warming.

Some of these coffee gift boxes have extra space to put other added stuff like cookies, candy bars, or coffee brewing kit to accompany the best flavors of

coffee you have chosen for the recipient of the gift. It is amazing to what extent the major coffee companies will go to make the celebrations a success, they

can even do deliveries and do all it takes to make the gift more appealing and wonderfully packaged.

What is more, these companies are serious; they will make deliveries right up to the doorstep of the recipient. The box is made to enhance the value of the

chosen brand of coffee but irrespective of the type, the best coffee is quality coffee that has a popular brand name from a reputable company.paper packaging suppliers

Quality is the big word here, because you want to give your best to please the person receiving your gift. Coffee aficionados has a great saying, add value to

life by experiencing a great cup of brewed coffee.

Packaging Options for CD and DVD Continue to Grow

Everyone has their own ideas when it comes to how their finished CD or DVD artwork should look for maximum visual impact. Whether it's retail, corporate, promotional or even a giveaway, there are hundreds of CD and DVD packaging options available.

Things have come a long way since the first music CD was launched in the 1980s. The simple song list and lyric covers that were inserted in the original CD jewel case have moved over for the more complex and visually interesting multi-page CD and DVD cover designs of today.

As music has evolved, so has the CD packaging. Similarly, the DVD you recently played at home, has undergone that same evolution. Movie Distribution companies spend huge sums on promotion, marketing and advertising and to make sure their DVD packaging is eye-catching, cutting edge, even "over the top", to grab the buyer's attention. The DVD packaging needs to reflect the style, tone and pace of the movie, so that buyers will be motivated to buy and watch that movie.

The old plastic case has given way to metal," flat panel" and "cut out", 3D or even Holographic designed cases. The newer Blu-Ray discs will certainly set new packaging heights as they become more common and title owners vie for sales. No limits DVD packaging means more sales. New Digital Print technology means that fast, quality, affordable CD & DVD packaging is now within reach. Packaging budgets now go further as costs have come down, and tight deadlines are now achievable.

So, you have a CD or DVD for replication, and are wondering how to package it?

There are lots of generic options available, some so simple that no printed paper parts are required. CD/DVD packaging options include: -

* PVC or paper sleeve: - These are simple and cost effective.

* Cardboard Wallet:- these can be plain, recycled board or overprinted, even to Australia Post specifications for easy mailing.

* Clamshell cases or mailers:- Pliable soft plastic, these are very popular and are a great option when there are no paper parts.

* CD Jewel case:- Single or multi disc versions. These can accommodate a printed booklet and rear inlay.

* CD Caddie case:- a variation of the old jewel case, made from Polypropylene and not prone to breaking easily. These also accept a printed slick.

* DVD case:- Standard 14mm in a variety of colours. Can accept up to 6 discs. These accommodate a printed slick and booklets.

* DVD Slimline:-.7mm slimline version. Similar to 14 mm DVD case above. Slick has a 7mm spine.

For more specialised requirements, their are a range of Custom Printed Cardboard options available and barcodes or consecutive number systems, can also be catered for.

* Overprinted Card Wallets

* Gatefold Cardboard Wallets for single, double, or multi DVD discs.

* Digipacks:- DVD or CD available in 2, 4, 6, 8 or 10 panels to hold 1, 2, 3, 4, 5, etc discs.

* Printed Disc Mailers made to Australia Post standards.

The Internet can be extremely helpful for deciding which packaging china is right for your next CD or DVD duplication job. These days duplication companies have easy to use templates available on their websites, making it simple for you, or your art team, to download and get to work on new and innovative packaging. Several duplication companies offer more than 20 different CD/DVD packaging options to cover most requirements. These are Mac and PC friendly. Web sites offer this type of service free of charge. Jobs are then finished on the latest technology Offset or Digital Printing systems, packed up and ready for distribution in a few days.

The Social Issues Behind Food Packaging

Most of us don't give a whole lot of thought to the plastic food packaging that we use; we generally rip it open, dispose of it then carry on about our

normal business. However, packaging suppliers are well aware of the many social issues that come into play when it comes to packaging china. More information

about this surprisingly intriguing topic is highlighted below.
The Elderly -

As people age, they often encounter difficulty in getting various food packages open. Arthritis is the major culprit behind this phenomenon, as is shaking

and general weakness. Food suppliers want the elderly to be able to open their food with ease, but they can't make packaging too easy to open, either. It's

a definite conundrum, but things have improved a great deal in recent years. Many times, elderly people who consistently struggle with opening their food

packaging are in need of more assistance than they are currently receiving.

Children -
Food is, of course, safe to eat; unlike potentially dangerous items such as medication and cleaning agents, it is generally not an issue if a child opens up

food packaging and eats the content. Still, most parents would prefer it if their very young children are unable to get food unwrapped or otherwise opened,

which is partly why most food packaging is at least a little but tricky to open. Also, strong packaging is necessary for many types of food, in order to

keep it from going bad.
Theft -
Shopkeepers in Australia are all too familiar with the issue of theft. Every time an item of food is pilfered from a store, it is money right out of the

owner's pocket. Thieves often attempt to circumvent store security systems by slipping food out of its packaging; this is why packaging has to be reasonably

hard to open. Most thieves won't dare to struggle with a difficult-to-open package in the store, so many thefts are prevented.

Litter -

One of the most significant social issues surrounding food packaging is litter. It must be noted, however, that packaging suppliers aren't the ones who

strew litter about; consumers are responsible for properly disposing of their used packaging. Between recycling efforts and increasing awareness about

saving the planet, litter due to packaging is likely to decrease as time goes by.

Serving Size -
Finally, large family units are becoming less common in Australia. Single=person households are on the rise in this country, which means that single-serving

foods are becoming more necessary. The food packaging industry is increasingly staying on top of this trend in an effort to reduce food wastage. It is quite

likely that we will see a greater range of single-serving foods on our local grocery store shelves as the time goes on.

Commercial Letterhead Printing For Business

Using professionally designed and printed letterhead can help create a positive and professional image for any business. Even small home-based businesses can project a strong corporate identity by using quality letterhead for their correspondence.

Customized letterhead can be ordered from both local and web-based printers who can use an existing business logo or design that the customer provides in a digital file. Many letterhead printing companies also offer in-house creative services that help customers design logos, choose fonts and develop letterhead that matches their existing business image.

How To Order

When ordering letterhead printing, customers need to decide on the size and color of the image or logo, the type of paper and the quantity and size sheets to be printed. Generally speaking, the cost per sheet decreases as the size of the order increases because a significant part of the price of commercial printing includes design and setup costs. Most printers require a minimum quantity of 100 sheets or more for letterhead printing orders, with some services setting a minimum order at 500 sheets.

Business customers should receive a written quote for the full cost of their order before authorizing the letterhead printing. This quote should include details such as the type of paper and ink to be used, the number of sheets ordered and the projected delivery date. Most printing companies will require customers to check a proof copy of the letterhead before printing the full order. This allows the customer the chance to make any last-minute changes to their letterhead while preventing costly errors such as typos or omissions on the entire order.

One, Two and Full-Color
The most economical letterhead printing option is the use of a single color on a basic paper stock that is suitable for use in both inkjet and laser office printers. This can be a good option for companies that are looking for low-cost letterhead for daily use.

The price of letterhead generally increases with the number of colors used, the quality of the paper and any additional features such as raised ink or the use of gold foil.

Eco-Friendly Options

There are a number of options available for businesses that are looking for eco-friendly letterhead printing. Most commercial printers offer paper stock that contains recycled material such as post-consumer waste, is free of any virgin wood pulp fibers and has been manufactured without the use of chlorine.

Another green option for letterhead printing can be the use of soy inks rather than traditional inks made from a petroleum base. Printing with soy inks is considered to be a eco-friendly choice because these inks off-gas significantly less volatile organic compounds (VOCs) than oil-based inks do while producing a bright, vibrant image on the paper.

Other Considerations

Many commercial printers offer discounts for customers who place an order for letterhead along with other printing in shanghai services such as business card, envelope and brochure printing.
Along with providing a cost savings on printing services, this option helps ensure consistency between all printed materials used within a business.

Printing Photo Books With Online Software

In the old days, before photo books, we used to save our photographs loose in drawers and in old shoeboxes. If we were particularly motivated, we might buy a photo album and mount our favorite pictures between its covers. When we wanted to browse through them or share them with friends, we had only to drag the box or album down off the shelf and pass it around, to start reminiscing about the past.
But times change and technology advances, and now most of our photographs exist only as a collection of ones and zeros on a silicon chip. And though our snapshots take up much less room now, and are in no danger of fading or bending, somehow viewing pictures on a computer screen seems less satisfying than shuffling through a stack of photographs or flipping through an album. Digital pictures cannot be held; they feel transitory or temporary; and they seem less personal and less real.china packaging company
One of the best ways to bring your photographs to life is to have them made into photo books using online software.
You can find many websites that publish photo books at a very reasonable cost. Most offer online editing tools that let you design customized keepsakes you will enjoy for a lifetime. The best ones offer password protection, vast amounts of digital storage, and gift services. Some even help you set up your own bookstore business, buying and selling photo books.
It is always a good idea to maintain a digital backup copy of your treasured photographs. Publishers of photo books make it simple to upload, organize, and store your photo collections online, leaving you secure in the knowledge that even if you lose or damage your personal computer, you will still have access to your photo memories.
Not only are photo books a great way to organize and access your snapshots, but they make fantastic gifts. When birthdays and holidays roll around, you are often far too busy with work and family to spend hours shopping for the right gifts. Now, gift giving is as easy as choosing a couple dozen of your favorite snapshots of the kids, and uploading them to a website publisher of photo albums. Just like that, you have a beloved keepsake treasure for Grandma.
They have many other great uses as well. Think what a great impression a photo book would make as part of a school project. Organize your favorite recipes into a cookbook, complete with photos of the finished meal. Are you a painter, a sculptor, a jewelry maker, or other creative type? Turn photos of your work into a professional portfolio. Do you have a business selling unique products? Use photo books to showcase your wares. The uses for photo albums are almost limitless.
If you are interested in creating photo books out of your digital image library, a good publisher will offer tutorials to get you started, can suggest creative ideas for personalized products, and will provide forums and FAQs to help you when you run into snags.