New Trends in Print Advertising

In this electronic age many advertisers are taking advantage of the internet and mobile messaging services. Any time we access a webpage on the internet, chances are good that there will be an ad on it. Mail services scan their subscribers' emails and send advertisements geared to their interests and even chat rooms have ads present. A person can barely walk by a store without receiving an advertisement on their cell phone. In fact, we are bombarded with electronic advertisements on an almost constant basis unless we turn off our smart phones and computers!

So where does this leave Video booklet advertising? When 89% of businesses use text and multimedia messaging to reach potential customers, you might think that print advertising has little chance of attracting new business or keeping clientele loyal but you would be wrong. Research shows that people are becoming saturated with electronic advertising and more often than not they will ignore it. It is no longer the novelty it used to be.

Because print ads are less prevalent than they used to be, people tend to pay more attention to them. They, rather than electronic ads, are the novelty especially if they have eye-catching graphics and a short and powerful message. This does not mean you can ignore the overwhelming presence of technology, though. Getting people into your business is just the first step in acquiring their loyal patronage. Once they step into your business or store it is a smart idea to be able to allow them to pay via their cell phones linked to their debit and/or credit card. Using the time-honored method of print advertising and combining it with new technology is a smart way to attract new business and earn customer loyalty.

Print ads can reach a more focused group of consumers, especially if you place an ad in an industry specific publication such as a fashion or technical magazine. But what if you are a small business with a limited advertising budget? Creating your own print ads is a smart move, especially since you can distribute them in a targeted area that needs and wants your services or products. You can include a coupon, either one to cut out or to scan on a smart phone, offer discounts, or draw people in with free product samples or premium gifts.

In spite of doing business on the internet for more than a decade (or perhaps because of it), people still trust print media more than the internet. People lend more credibility to print media than other forms of communication. They can see an ad on their cell phone and forget about it in a few seconds but when it comes printed in their physical mailbox they will read it. They may put it aside and it will be around their house for weeks, if not months. Seeing an offer on an attractive mailer will usually bring a person into your store at a higher rate than a banner ad on a site that they may or may not surf to. You can target specific age groups and neighborhoods with Video booklet advertisements; you can publish a small newsletter with relevant articles to attract new clients and duplicate that publication on your blog.