So many clients come to me as a book and marketing coach telling me
how they spent and wasted a lot of money and time following different
well-known gurus in the book and publicity fields. Think self
publishing. Think On Demand Book Printing, but be careful.
Debbie's Story
A
recent client, Debbie, already got her books printed--over 900 left to
sell from the 1000 at too much cost. She's discouraged and now doesn't
have much money to promote her masterpiece. Too bad she didn't consult
with a professional book coach with 20 plus years experience who could
save her mistakes learned from pros who don't have the best interests of
the unknown authors with limited resources at heart..The traditional
path is not the path for all of us.
Think self publishing. Think Print on Demand, but be careful.
Many
of my clients who use them are happy with the results. They give the
author total control over the book and only print what you need. They
also don't offer phony marketing promises. Many other POD companies who
take only $600 or so up front, but over price your book. While they list
your book on their site, they do not offer any promotion to it. The
author still has to promote the book.
At Deharts 200 books may
cost you $4-$5 each. That's only $800 plus instead of the whopping price
(even though discounted) of $3000 for 1000 copies through traditional
printers. Authors need that other money for learning marketing and
promotion tips from a book coach who has great marketing success. When
you spend too much on printing books, that leaves little marketing
dollars--the most important part of your book project.
If you plan
to sell your book at the back of the room after a talk, then print only
as many as you will use in 4 months. That may be as little as 100
copies. The rest of your promotion is nearly free when you learn online
promotion such as writing tips and articles to submit to online article
directories and blogs.
Another tip from your coach is to get a
reasonably priced person who can edit, design and format your chapters,
put your word document into PDF (Portable Document Format) so you can
sell on the internet and create a printed version from the same file,
and submit it for you to a quality POD company like Deharts.
The Book Coach Says...If you are a new author looking for
printing/publishing direction, check out the best Print on Demand
Printer/Publisher at deharts.com.
Save yourself many dollars from book writing, publishing and marketing mistakes. Use a qualified book coach.
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